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WE BELIEVE NOW,

MORE THAN EVER,

THE PLANET AND IT’S RESOURCES

NEEDS DEFENDERS.

WE ENVISION A CAMPAIGN

FEATURING

MANY OF THE GREATEST DEFENDERS IN THE GAME

LEAD BY

WHO

WHAT

WHERE

HOW

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Teams in collaboration with Bionic.

A cost-effective solution for plastic waste from arenas, supported with art & branded media.

Participating arenas, their surrounding communities and targeted media outlets.

Recovered plastic from arenas are transformed into Bionic yarn for use in products.

BIONIC WILL WORK WITH CAMPAIGN PARTNERS

TO HAVE NETS MADE WITH THE ARENA PLASTIC ON

THE GOALS OF PUBLIC PLAYGROUNDS THROUGHOUT SURROUNDING NEIGHBORHOODS.

SERVING AS A ‘FLAG’ FOR CAMPAIGN AWARENESS,

THESE NETS WILL BE DESIGNED AND CURATED BY A NOTABLE FIGURE AS PUBLIC ART, MEANT TO INTERACT VISUALLY AND EMOTIONALLY IN CITY PARKS AND SERVE 

AS A SYMBOL FOR A NEW GENERATION OF BALLERS AND YOUNG MINDS.

INSPIRED BY ICONIC PUBLIC ART;

THE GATES IN CENTRAL PARK

USING NETS MADE OF BIONIC YARN

AS A CANVAS FOR PUBLIC ART.